Our Mission

To improve the world's emotional health through the use of technology by making therapy more appealing, accessible and affordable

Why do we do this?

We love games and we believe they can be more than a brilliant form of entertainment. We believe that through games we can make some forms of therapy more fun, more accessible, and more affordable. We also believe in empowering people with tools to take control of their own experiences.

We are among a small but growing group of game designers that know how powerful games can be. People like Brenda Brathwaite have shown that games can teach important lessons.  Jane McGonigal believes that games can help us solve hard problems. The success of the protein folding game Foldit shows how that might work. Dr Stuart Brown has researched the impact of play on learning, productivity and emotional health since 1989. His book 'Play' describes much of his research with animals and humans, and is a source of inspiration for us. Even games designed for pure entertainment can be benefitial. Prof Daphe Bavelier and her group from Geneva University have shown all those hours playing first person shooters may have improved your vision, attention, multitasking and decision-making speed. You can watch her TED talk here.

We think of Stress Free and Phobia Free as our 'springboard projects'. There are a lot of common problems troubling millions of people world-wide that can be improved with simple and effective psychological techniques. Our ultimate goal is to develop games to enable access to affordable and effective treatments to all that need them. Through our technology we will also be able to involve you in the development of the treatments. We now have the opportunity to learn from the people going through the treatments in an unprecedented scale. By using our apps you will not only make them better for yourself, but for all others that also need them.

Who is behind the project?


Dr Russell Green is a practicing psychiatrist who happens to be terrified of spiders. He doesn’t understand much about computers, but he’s great for testing the app on. When his voice stops shaking, he also lends his dulcet tones to our virtual therapist: Dr Freeman. Russell is registered with the General Medical Council (4622936) as a specialist in General Psychiatry and is a member of the Royal College of Psychiatrists, UK.


Mr Richard Flower cannot believe this ragtag group of shrinks convinced him to turn psychological interventions into apps.  He feels he did not spend the last 20 years developing games like Tomb Raider to have to listen to a lot of psychological mumbo-jumbo. Having taken the project on, Richard is now legendary for his patience and diplomacy in dealing with two shrinks. The phrase “err… no, I don’t think that will work” is in frequent use. He makes sure things are fun so people will actually want to do the treatments.


Dr Andres Fonseca is a psychiatrist and the one who managed to talk Russell into facing his fear. A self-confessed geek, he knows about the mind and computers; a rare combination. Andres is also a member of the Royal College of Psychiatrists in the UK. You can check his credentials as a specialist in General Psychiatry and Old Age Psychiatry on the General Medical Council website. His GMC number is 4459110.