01
Provision is often underused
Employees may not realise support is available, may misunderstand what it includes, or may not feel prompted to take the first step.
Thrive Promotion Guide
Low engagement is one of the biggest challenges in mental health provision
Even when support exists, employees may not know it is there, understand what it offers, or feel prompted to take the first step.
The Thrive Promotion Guide was built to solve that problem. It gives organisations a practical structure for launching Thrive clearly, promoting it consistently and keeping it visible long after rollout.
02
Launch momentum drops quickly
Without a structured promotion plan, launch activity can become one-off, fragmented and difficult to sustain after the initial rollout.
03
Internal teams are left to build it all
HR, wellbeing and communications teams often need to create messaging, assets and signposting from scratch, which slows delivery and creates inconsistency.
What is the Thrive Promotion Guide?
The Thrive Promotion Guide, or TPG, is Thrive’s guided promotion toolkit for customers. It is designed to help organisations communicate about Thrive more effectively, from initial launch through to long-term visibility and engagement.
In simple terms, it helps customers move from “we offer Thrive” to “our people know about it, understand it, and are reminded to use it.”
A structured promotion system, not just a library of files
Why it exists
Making support available is only half the job
The other half is making sure employees know it exists, trust what it is for, and understand how to access it. The TPG was created to make that easier for customer teams.
It gives organisations a practical, repeatable approach to promoting Thrive in a way that is clear rather than vague, structured rather than ad hoc, and sustainable rather than one-off.
- Launch Thrive clearly with step-by-step guidance and ready-to-use communications.
- Drive repeat engagement with campaigns, assets and reminders that keep Thrive visible.
- Embed Thrive into business practice so it is signposted in the moments that matter.
Built around two connected stages
The TPG is split into two practical parts so customers can move from initial rollout into sustained ongoing promotion.
LaunchKit
LaunchKit is the guided launch phase of the TPG. It helps customers prepare for rollout and communicate clearly when Thrive is introduced.
- A step-by-step launch checklist
- Ready-to-copy launch communications
- Access-step guidance and sign-up instructions
- Downloadable launch assets
- Support prompts for webinars and launch activity
Ongoing Promotion
Ongoing Promotion is the longer-term promotion toolkit. It helps customers maintain awareness, encourage repeat engagement and keep Thrive relevant after launch.
- Suggested campaigns and awareness moments
- Downloadable content and promotional assets
- Administrative resources and webinar access
- Guidance for embedding Thrive into operational processes
- Practical tools for sustained internal visibility
What’s inside
The TPG combines structure, ready-made content and customer-specific functionality so internal teams can promote Thrive more confidently and efficiently.
Structured guidance
Clear steps that help customers understand what to do, when to do it and why it matters.
Ready-made communications
Pre-written content for key internal channels such as email, announcements and intranet-style messaging.
Downloadable assets
Posters, flyers, visual assets and practical support materials that reinforce visibility across the organisation.
Access-code integration
Customer access codes can be inserted into content and selected assets, reducing manual editing and improving consistency.
Customer-specific experience
The guide adapts based on customer setup, package and access level so the content remains relevant to what they actually have.
Progress and support visibility
Launch activity can be tracked, and customers are clearly linked to the right support routes when they need help.
Why it matters
The value of the TPG is not only in the materials it contains, but in the structure it gives customers.
1
Launch with clarity
Customers can communicate what Thrive is, why it is available and how colleagues can access it without having to build every message from scratch.
2
Stay visible over time
After launch, customers have a practical way to keep Thrive present in the organisation rather than letting awareness fade.
3
Support meaningful engagement
By improving visibility, clarity and repeat communication, the guide helps customers give Thrive the best chance of being seen, understood and used.
Frequently asked questions
A simple overview of who the guide is for, how it fits into customer onboarding and what makes it different from a static resource library.
Who is the TPG designed for?
The TPG is designed for the people responsible for promoting Thrive internally. This may include HR teams, wellbeing leads, internal communications teams, people teams, benefits leads and operational stakeholders involved in employee support.
How does it fit into onboarding?
The TPG is the latter half of the customer onboarding approach. It supports the practical deployment of Thrive into the organisation by giving the customer a clear route for launch communications, awareness-building and longer-term internal promotion.
What makes it different from a file library?
The TPG is not just a place to store assets. It is a structured promotion system. It combines guidance, customer-specific content, progress tracking and downloadable materials so customers know what to do, when to do it and how to do it well.
See it in action
Request a walkthrough
If you would like to explore how the Thrive Promotion Guide supports launch, engagement and internal promotion, we can walk you through the experience and show how it can support your customer rollout.